Foto Rooijmans has been a go-to name in nature observation for years. It’s a family-run business with a wild heart for the great outdoors. The handover from father to son marked the perfect moment to evolve. Not by changing course, but by translating the company’s core values into a visual identity ready for the future.

We created a visual identity that stays true to the essence of the company. From the colours to tone of voice, the connection to nature remains at the heart of it all. Built for birders, outdoor explorers, and nature lovers. This identity is ready to take on a new era, without losing sight of where it all began.