Camps Food is a distributor of leading food brands like Ella’s Kitchen, Ricola, Nature Valley, Häagen-Dazs, True Gum, and Kleinstesoepfabriek. They believe in the power of collaboration to create a better food system. That’s why they work closely with brands, suppliers, retailers, and clients to improve the world of food. For you, the planet, and society.

To support this mission, it was time for a fresh identity. One that reflects their energy, values, and ambitions. The new style combines bold headlines with organic shapes, illustrations, and a color palette inspired by food. The result? A look and feel as vibrant and nourishing as the brands they represent. With this renewed identity, Camps Food is ready to share their mission with greater impact and continue their journey toward better food, together.

Note: this project was realized during my time at Camps Food as Brand Activation Manager.